The Best AI Photo Generator (and How to Use It)

If you’ve ever wished you could create stunning, brand-aligned photos without scheduling a shoot, there’s good news…you can with an AI Photo Generator.

AI photo generators have become powerful tools for entrepreneurs and creatives, allowing you to produce natural, professional-quality images that look and feel like you.

In this guide, I’ll walk you through how to use an AI photo generator to create custom brand photos, sharing the exact platform and steps I use and teach to my hundreds of AI Brand Photo students.

Why Use an AI Photo Generator for Brand Photos?

Most entrepreneurs evolve faster than their photos do. You launch a new offer, shift your niche, change your look… but your imagery still reflects last year’s version of you.

That’s where AI Brand Photos become an incredibly powerful creative ally. 

Being able to create aligned brand photos in real time gives you full control over how and when your brand shows up visually. No studio, stylist, or strict schedule required.

AI photo generation allows you to experiment, express, and expand your visual identity in real time. It removes the barrier between inspiration and execution, giving you the freedom to instantly visualize ideas that once took weeks (and thousands of dollars) to bring to life.

Traditional brand photography is beautiful, but it’s also:

• Expensive to update regularly
  
• Time-consuming to schedule
  
• Limiting when your brand evolves faster than your calendar
  

An AI photo generator bridges that gap. It lets you:

• Keep your visuals aligned with your current energy and offers
  
• Create images in new settings, outfits, or moods on demand
  
• Expand your creative freedom between photoshoots
  

That said, it’s not about replacing in-person shoots; it’s about giving your business another tool.

How to Create Custom AI Brand Photos with an AI Image Generator

Now, let’s get into the good stuff! Below you’ll find my step-by-step process for creating brand-aligned photos. This is a high-level overview, and you can go deeper in my AI brand photo course: AI & Aloha.

Step 1: Choose Your Reference Photos (Wisely)

Reference photos are the single most important part of the entire process.

Before you start, gather 15–25 clear, well-lit images that show your face from multiple angles and expressions.

Look for:

• Consistent hairstyles and lighting
  
• Multiple poses (full body, close up, with hands, smiling, calm, etc.)
  
• High-resolution photos without filters, cropped close
  

➡️ Inside my AI & Aloha course, I go deeper into how to select, organize, and label reference photos for the most accurate model training.

Step 2: Train Your Model in Flux.1 via fal.ai (Fav AI Image Generator)

Once you’ve selected your photos, it’s time to train your model, essentially teaching the AI how you look. This is the most technical part of the process, and it’s still as easy as can be!

1. Create a fal.ai Account

Go to fal.ai and sign in using GitHub, Google, or SSO.
You’ll need an account to access your dashboard and credits.

2. Upload Your Training Photos

Use the reference photos you prepped earlier. You can upload them individually or compress them into a single folder for bulk upload.

3. Enter Your Trigger Word When Prompted

After uploading, you’ll be asked for your trigger word.This connects your image data to your custom model for accurate generation later on.

4. Add Credits and Review Cost

Training a model costs about $2, and generating multiple photos usually comes out to under $1 per batch.

You can load credits in any amount. I recommend starting with $10 to comfortably train and test your first set.

5. Let It Process

Training takes roughly 15 minutes, depending on server load.

You can let it run in the background, grab a coffee or stretch your legs while it builds your model.

6. You’re Ready to use the AI Photo Generator!

Once your model is trained, you’re ready to start generating photos.

In the next stage, you’ll move into prompting, learning how to guide the AI to produce realistic, on-brand images that look like you.

Once trained, that model becomes your personal photo generator. You can reuse it anytime to create new brand imagery in seconds.

Step 3: Write Thoughtful, Descriptive Prompts

The biggest difference between average and beautiful AI photos is the prompt.

Think of your prompt like creative direction for a photographer; you’re describing what you want the image to feel like.

Example prompt:

“A confident female entrepreneur working at a natural wood desk in a bright coastal studio, neutral tones, natural lighting, 35mm depth of field, gentle smile, soft focus background.”

Include:

• Setting: office, beach, living room, café, etc.
  
• Lighting: golden hour, soft window light, warm daylight.
  
• Tone: calm, bold, joyful, inspired.
  
• Style cues: minimal, boho, editorial, coastal, vintage-modern.
  

➡️ For deeper guidance on writing brand-aligned prompts, my custom GPT tool Swell Scene (included in AI & Aloha) helps you refine wording, tone, and emotional energy.

Step 4: Review and Refine Your Results

Even the best AI photo generator sometimes gives mixed results, that’s part of the creative process.

Here’s what to check:

• Hands and eyes (look for small distortions).
  
• Lighting consistency (keep it on-brand).
  
• Background clarity and proportion.
  
• Emotion, does it match the story you want to tell?
  

When something feels “off,” tweak your prompt one element at a time (lighting, angle, or pose). Small shifts create big improvements.

Step 5: Edit for Polish and Consistency

Once you’ve selected your favorites, do light post-editing to make them cohesive:

• Remove oddities in your images.
  
• Crop for composition and alignment.
  
• Use subtle retouching, keeping texture natural.
  

Consistency across your visuals is what makes your brand feel elevated, whether they’re AI-generated or captured on camera.

Step 6: Put Your New Photos to Work

Now that you have a full collection of professional-looking, perfectly aligned images, use them strategically:

• Website banners, About pages, and launch graphics
  
• Reels covers and social media templates
  
• Course visuals and slide decks
  

Your AI brand photos become an extension of your brand storytelling, versatile, cohesive, and completely in your control.

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Final Thoughts

AI imagery doesn’t replace authenticity; it enhances it.

With the right process and the right tool — like flux.1 through fal.ai — you can create visuals that align with your brand’s voice, emotion, and evolution anytime inspiration strikes.If you want to go deeper into this process (including detailed tutorials on reference photo prep, prompt refinement, and editing for realism), you’ll find it all inside AI & Aloha: The AI Brand Photo Course.