Are you ready for the secret? Want to know how to charge higher prices for your services?
I’m going to tell it to you straight: The look and feel of your website directly influences how much someone is willing to pay you.
And I can prove it.
How High End Restaurants Can Teach Us to Charge Higher Prices
Imagine yourself walking into the fanciest restaurant in town. The one that’s hard to get reservations to.
The walls are perfectly adorned, the seats and tables are sturdy and well cared for. Their beautiful menus are simple and easy to browse.
The colors and light fixtures set the perfect mood.
And every dish that passes the table looks like a piece of art, intentionally crafted and cooked to perfection, making your mouth water.
That restaurant has no problem charging you $50 for a small, yet luxurious plate, and you have no problem paying it.
Why? Because they created an experience.
They used design to introduce you to a version of yourself that you love meeting.
And, through choosing quality design, they set a standard for themselves that they continue to meet.
A win win for all.
Your website should be doing the exact same thing.
It’s not just about a pretty face; it’s about creating an experience that whispers to the visitor, “Yeah, this is where you want to be.”
Design Dictates Quality
Let’s take this analogy a little further.
Consider the difference between the way you feel when entering a fast-food joint as apposed to that upscale restaurant.
The former gets the job done; the latter tells a story about who you are and who you aspire to be.
It’s not about snobbery; it’s about matching your online space to the value of what you’re offering. Your website needs to reflect the premium service or product you’re selling. period.
3 Actionable Steps to Help You Charge Higher Prices:
- Upgrade your Websites Visual Appeal: A site that looks top-dollar suggests a business that values itself and its clients. It should be modern yet timeless, and filled to the brim with your personality.
- Focus on User Experience: Your site should be smooth, intuitive, and hassle-free. It should be so easy to navigate that visitors don’t have to think twice about where to click next. Seriously, don’t underestimate this one.
- Don’t Slip on Content Quality: Content isn’t just filler; it’s the sales pitch. According to studies like those done by the Nielson Norman Group, visitors only read about 20-28% of the content on a webpage. That doesn’t mean it doesn’t matter, it means that every word on your website should be packed with intention.
Here’s the bottom line: a quality website sets expectations. It tells your customers that you’re serious about your business and, by extension, about serving them. It’s a promise of quality that you’re making to every visitor that lands on your page.
So What Now?
Beachy Keen Creatives Showit Website Templates are meticulously built specifically to hit on each of these areas. They are absolutely stunning, hyper-focused on user experience, packed with example copy and prompts, and created specifically for coaches, healers, and course creators (making sure you get all of the pages you need to run and grow your biz!)
So go grab a template from the shop and start charing your worth.
All the Aloha,
Rochelle
