Choosing a Domain Name: Ultimate FAQ

In today’s digital age, your online presence is often the first impression potential customers will have of your business. At the heart of this online presence is your domain name, which is why choosing a domain name is so important.

But what exactly is a domain name, and how is it related to a URL? Simply put, a domain name is your website’s address on the internet, like www.yourbusiness.com. It’s part of the URL (Uniform Resource Locator), which also includes the protocol (like http:// or https://) and the path (the specific page on your site, such as /about-us). We’ll use them interchangeably here.

Choosing a domain name is crucial because it can affect your brand’s visibility, credibility, and even your SEO rankings.

This guide will answer the most frequently asked questions about selecting a domain name, providing you with the knowledge you need to make an informed decision.

When Should I Be Choosing a Domain Name?

The best time to plan and purchase your domain name is the moment you start your business. In fact, we suggest naming your business partially based on what is available as a domain name. That’s how important it is!

Securing your domain early ensures your preferred name isn’t taken, helps maintain brand consistency, and can save you from higher costs later if you need to buy it from someone else. Additionally, having a matching domain name and business name strengthens your brand identity, making it easier for customers to find and remember you online.

What If the Domain Name Is Taken?

If your desired domain name has already been taken, don’t panic. You have several options:

• Try variations of your name (e.g., adding a location or service, like www.beachykeencreativeco.com).
• Use a different domain extension (e.g., .net, .co .shop).
• Consider purchasing the domain from its current owner if it’s essential to your brand.

Should I Put Keywords in My URL?

Including relevant keywords in your domain can boost your SEO, making it easier for customers to find you through search engines. However, avoid keyword stuffing. The primary focus should be on creating a memorable and brandable domain name.

For example, if you are a yoga teacher whose business name is “Get Centered,” you can purchase getcenteredyoga.com

How Long Is Too Long for a Domain Name?

A good rule of thumb is to keep your domain name under 15 characters. Shorter domain names are easier to remember, type, and share.

Don’t let that stop you from using your full business name if it’s just a few characters over the 15. After all, the reality is that most people get to websites by clicking links via social media, google, or texts from friends. It’s a balance of the best fit for your situation.

What If It’s Hard to Spell? Does That Matter?

Yes, it matters, but there are ways around it.

A domain name that’s easy to spell reduces the risk of potential customers mistyping it and landing on a different site. If possible, avoid confusing users with complex words, unusual spellings, or hyphens.

If a purposeful misspelling is part of your brand, see if you can purchase the correctly spelled URL to point to your site to avoid sending people elsewhere.

Where Can I Go to Brainstorm Business Names/Domain Names?

There are several tools and resources available to help you brainstorm business and domain names:

• Chat GPT
• NameMesh
• Lean Domain Search
• Bust a Name
• Shopify Business Name Generator

Is .com Really That Important?

The .com extension is still the most recognized and trusted by users, making it highly desirable. However, other extensions like .net, .co, and industry-specific ones (like .tech or .shop) are becoming more accepted. If you can, securing the .com version of your domain is preferable.

How Do I Know If the Name I Want Is Available?

You can check the availability of a domain name using domain registrars like GoDaddy, Namecheap, or Google Domains. Simply enter your desired domain, and these tools will tell you if it’s available and suggest alternatives if it’s not.

What Are Premium Domains?

Premium domains are high-quality domains that have already been registered but are available for resale at a higher price. They often have short, memorable names and strong keyword associations, making them valuable for branding and SEO.

Depending on your vision for the brand, purchasing a premium domain could be a good move.

Should My Social Media Handles Match My Domain?

Consistency across your domain name and social media handles strengthens your brand and makes it easier for customers to find you online. If it makes sense for your business, secure matching handles on major social platforms to maintain a unified online identity.

Choosing a domain name is a critical step in establishing your online presence. By considering factors like length, spelling, keywords, and availability, you can select a domain that represents your brand well and helps you stand out in the crowded online marketplace. Take your time, use the available resources, and don’t hesitate to invest in a name you believe in. Your domain name is more than just an address; it’s a key part of your brand’s identity.

Happy domain hunting! If you have any more questions, feel free to reach out—we’re here to help you navigate the exciting journey of building your online presence.