First impressions matter, especially online. When visitors land on your website, you have just a few seconds to grab their attention and show them what you’re all about. Let’s dive into some easy steps you can take to improve your website, *today*.
Your Hero section is prime real estate—it’s the first thing people see when they visit your site. Make it count by incorporating these tips:
A picture is worth a thousand words, especially on your website. Choose images that tell your story at a glance. Here’s what we recommend:
Let’s get honest for a moment: Your potential customers care more about what you can do for them than they do about your favorite hobbies. No shade; it’s just how we’re wired. Writing your website copy with this in mind will make a huge difference in its engagement.
Here’s what we mean:
Now that you’ve got a captivating Hero section, brand-aligned photos, and emotionally driven copy, don’t leave your visitors guessing what to do next. If you really want to improve your website, you need clear CTAs. Clear calls to action guide visitors through your site and encourage them to take action.
Here’s what you need to do:
As much as we believe a book should never be judged by its cover, statistics say that websites are often judged by their design. According to the Standford Web Credibility Project, 94% of first impressions of a website are design-related. And even if they get past that first impression, a study by Adobe says that 38% of people will stop engaging with a website if the content or layout is unattractive.
Here are our favorite tips for boosting your design:
By optimizing your Hero section, using impactful images, shifting to benefit-oriented language, creating clear CTAs, simplifying navigation, and boosting your design, you can improve your website today. Start with these simple steps and watch your website’s effectiveness soar.
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